After 5 years of visiting this amazing event, wow how things have changed in the technology world!

Television is still as strong today as ever!We all still love to watch our favourite programs when and how we want and with the ever increasing greater width of television network channel environments, streaming services and content and programming choice overall is just getting bigger !

It seems like the term pops ups everywhere when talking to digital marketers, but most people are not too clear of what this could mean for them and their organizations. In simple English, programmatic advertising is the new way of buying digital media through the use of technology like software, really? is it that easy?